ABOUT DOOMEDnyc is a lifestyle brand specializing in leather bags and accessories. We start with the highest quality materials, to create beautifully hand-crafted products. Conceptually, the collection captures life on the open road and those who find comfort in a changing horizon and serenity in mother nature. Founded in 2014 by Rachael Goodrich when she left the security of a corporate office job to pursue her passion for creating. Influence comes from her time spent on the open road; from the North Dakota plains with the Lakota tribe, to meeting the Dalai Lama in the Himalayan mountains, and, of course, the streets of NYC. With a background in Industrial Design and over ten years experience of working with leather, she handcrafts each piece is in her Brooklyn Studio. Her process means no detail is overlooked and function is thoughtfully addressed. The small batch nature of the brand allows customers to make their purchases personal through leather tattoos and custom color options.